Amazon Shopping Feed: Reels are seen a lot on social media today. Either someone is making a reel or watching it. There is an option to watch and create reels on many apps. In view of the increasing demand for this format, now e-commerce website Amazon is also going to bring this format on the app. Currently, the company has rolled out the reel format based shopping feature for some people in the United States. In this format, people see a dress or any other item in reel format which is created by influencers or content creators. Users can up-down like a reel to switch between items.
This feature is currently released for some people in the United States. Inside the app, an option named ‘Inspire’ has been given, on clicking which people are first asked their interest. That is, what kind of goods do you want to buy. Like makeup, skin care, pet items, gaming plants etc. After this you start seeing videos like reels. If you like an item, then you can also like it like a reel, as well as you can click on that item, its detail and then order it. Overall, Amazon is going to provide a new kind of shopping experience to the people.
Content creators will be able to earn money
Content creators who enroll for the Amazon Influencer Program and post their videos on the platform can earn money through it. Actually, when a customer buys goods through this video, then the company will give some part of the commission to the content creator. Apart from content creators, brands or shopkeepers etc. can also post in Amazon ‘Inspire’.
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When will this feature come to India?
At present, there is no information about when Amazon will rollout this feature named Inspire in India. But looking at the popularity, it can definitely be said that the company will soon roll it out on a mass level.
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